What is Social Media?

Social media is a phrase that we throw around a lot these days, often to describe what we post on sites and apps like Facebook, Twitter, Instagram, LinkedIn, Google+ and others.

Rather than define the term using a bunch of boring jargon that would probably only complicate things further, perhaps best way to get a clearer understanding of it is to break it down into simpler terms. To start, let's look at each word individually.

The "social" part: refers to interacting with other people by sharing information with them and receiving information from them.
The "media" part: refers to an instrument of communication, like the internet (while TV, radio and newspapers are examples of more traditional forms of media).

Social media are web-based communication tools that enable people to interact with each other by both sharing and consuming information.

Yes, it's a broad definition–but keep in mind that social media is a very broad term. This is likely as specific as we can get without zeroing in too much on a more specific subcategory of social media.


Does your business need social media?

It depends on your answer to this question: Does your business have customers that are on social networks? If the answer is yes, then you need to be there with them. It doesn’t matter whether you’re B2B [business to business] or B2C [business to consumer], you need to interact with your customers where they want to meet you. It used to be the only requirements for a marketing plan were a listing in the phonebook and an ad with the local media. And some would argue that is still all you need. Let me think, who would that apply to? No one. We have this thing called the internet now with a whole new playing field known as digital: Hello email! Call to action — click here! Like! Engagement, brand awareness and social customer service all rolled into one platform. Check out our block post "Which Social Media Should I Use For Business".

These are the social media platforms wherewith we can help you:














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Koi Creative Space

169 Mamaroneck Ave.
White Plains, New York

Phone: +1 (914) 428-3195
Email: team@koicreativespace.com