Timing is everything – right? It may not be everything, but it certainly matters, especially when it comes to getting subscribers to notice and open your emails. So when is the best time to send newsletter emails? We have some advice and we’re eager to share.
# Best Day
- Tuesday: This is hands down the #1 best day to send emails according to the majority of the data from MailChip's.
- Thursday: If you send two emails a week, choose Thursday for your second day.
- Wednesday: While no single study showed that Wednesday was the most popular, it came in second place several times.
# Best Time
- 10 a.m.: While late-morning send times were the most popular in general, several concluded that the best time to send emails is at 10 a.m. Another notable time is 11 a.m.
- 8 p.m.-midnight: We bet you didn’t expect that one. It looks like emails generally receive more opens and clicks later in the evening. As Campaign Monitor notes, this is likely due to people checking their email before going to bed.
- 2 p.m.: It looks like you might be successful by sending your emails later in the day as people are checking out of work mode or looking for distractions.
- 6 a.m.: We guess this makes sense since 50% of you begin your day by emailing in bed. Before you even stand up, you’re opening emails.
That is now your plan for the next 12 emails you’ll send to your subscribers. Keep in mind, research also shows that 23% of your subscribers will open emails within 60 minutes after you send them. So It’s fine to schedule your emails to send 30 minutes prior to the peak time.
# Email Subject Line Ideas
It’s no secret that one of the primary drivers of opens is your email subject line. It’s the part that usually stands out the most in your subscribers’ inboxes right from the get-go, making your first impression for the content you’re sending.
So if opens lead to clickthroughs, and opens come from awesome email subject lines, let’s explore a few data-driven ways to write those subject lines so they help you reach your goal to get more traffic.
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