How to Leverage Coworking for Your Marketing

written by Joe Robison of Coastal Creative - a San Diego-based reprographics company

An office space can communicate company identity to both employees and clients, making a company’s physical location one of the most prioritized tools for branding. The most iconic modern brands have done a great deal to invest in branded interiors for their offices; but with the rise of the remote workforce, modern offices are beginning to look a lot different. With more than a million people working out of coworking spaces in 2017, what does this trend mean for brand marketing? Can a coworking space still offer powerful branding potential?

Obviously coworking doesn’t give you the opportunity to inscribe your logo on the walls and outfit the entire office with your brand’s colors. But it does afford you many other unique marketing opportunities that you would be remiss to overlook. Here are several unique ways that coworking can generate traction for your brand:

A place to plant your roots (and your Geo-tags)

Place is one of the strongest markers of identity, and so having a set location for your business is an important part of establishing your brand. Even if that space is shared, such as in a coworking space, having a physical address lends a legitimacy to your business that working out of your home just can’t provide.

Not only is it highly unorthodox to conduct meetings with clients out of your home office, but there are a lot of services your business will be ineligible for without a commercial address. Residential addresses don’t qualify when it comes to getting your business on Google Maps, Groupon, Yelp, Foursquare, and many other important marketing and social platforms.

Coworking provides your company with a legitimate business address without the enormous overhead cost of a traditional office space. This is incredibly important if your SEO strategy includes directories or your social media marketing strategies include Geo-tagging.

 

Networking opportunities galore

A coworking space generally has a calendar packed with networking events, a considerable advantage of your membership. But even in the day-to-day of coworking life, the frequent opportunities you’ll have to discuss your business with like-minded individuals can lead to business collaborations, word-of-mouth momentum, and new clients. Plus you can learn a lot from other professionals who may have valuable insight into your industry or a particular undertaking.

These kinds of interactions can also be helpful for your content marketing. Blog about your main takeaways from an event held in your coworking space. Swap guest posts with the writer who sits at the desk across from you. Let the busy and creative folks around you serve as a theme in your company’s social media. In a coworking environment, there is plenty of relevant and compelling content to be found that’s ripe for posting.  

You have a built-in audience and distribution network

By virtue of sharing a space, your coworking peers will automatically have more interest in your company than they otherwise would. That means the ice is already broken when it comes to sharing news and promotional materials. It also means that you have the attention of a group of professionals, some of whom may work in adjacent fields.

If you are only just getting your e-mail newsletter and social media accounts set up, your coworking space can be a great springboard for getting your first couple hundred subscribers or followers. If you’ve invested in offline marketing collateral and merchandise like pens or vinyl stickers, you have a convenient and diverse group of folks you can hand them out to.

 

Easy access to fresh perspectives

Sometimes you and your employees are too involved in your branding and marketing objectives to view them clearly. But lucky for those of you who work in a coworking space, the diverse and knowledgeable people around can offer you candid feedback about how your company is perceived. Being able to easily run a slogan or image by a fresh set of unbiased eyes can help you avoid an echo-chamber effect. Plus, chances are there are at least a handful of design and marketing experts working within a two-desk radius of you.

 

About the Author

Joe Robison is the Marketing Director of Coastal Creative, a San Diego-based reprographics company that works on a wide variety of design and large format printing projects. Due to the digital nature of his work, he spends a great deal of time working out of coworking spaces. You can read his thoughts about SEO and Digital Marketing on his blog.

Can you explain Coworking?

“How many people know what coworking is?”

***crickets***

***crickets***

Coworking - a concept that we assume everyone knows all about.

This was the general feeling that we had before opening our White Plains, NY space almost a year ago. We thought that people would walk in, grab some coffee, connect to the internet and go about their business getting things done.

Man were we wrong.

Coworking is one of those concepts...

that feels so obvious, yet is received as somewhat abstract - something that, when explained can be polarizing, but is in fact fundamentally the opposite. When describing how our space works, we make sure to touch on the community-focused layout - the open concept, lounge area, even the beer-on-tap in the kitchen. 

Some people get it right away - they may have heard of WeWork or The Farm, maybe some of them have worked out of another space in the past and are just now discovering that there is coworking in their area.

Most people who don't fall into this first category listen to our spiel,  smile, nod, and ultimately set up a trial day to see if coworking is really their thing. To us this is great - whether or not they become members isn't the big win here; the fact that they now know what coworking is, even if only being 'exposed' to it for a brief time, is what's important. Hopefully one day they'll talk to someone about it and that someone might then tell their friend who might come to one of our events, etc.

 Still others begin to listen, then at some point decide that it isn't going to work for them and cut us off mid-sentence. And you know what? That's OK too. Like any other step in the evolution of, well, anything, some people won't like it. And that's OK. 

I suppose a good first step to shed some light on exactly what coworking is is to Google it:

 
define coworking
 

Another solid explanation (although a bit more birds-eye) from Tony Bacigalupo (Mayor of New Work City) on whatiscoworking.com focuses on the broader sense of the term:

 

"Coworking," sometimes used with a capital 'C', is a proper term used to describe a deep and meaningful concept.
that has ‘since evolved into a decentralized movement centered around a core set of shared values: Community, Openness, Collaboration, Accessibility, and Sustainability. While the exact set of values that comprise coworking vary somewhat by interpretation, it is commonly accepted that Coworking represents something far more than simply that of people working in the same place. It represents a fundamentally new way of thinking about how we work and share with one another.
"coworking" or "co-working," with a lower-case 'c', is a generic word that's generally used to describe any situation in which two or more people are working in the same place together, but not for the same company.
This might happen in any of a number of contexts, including a casual gathering, an activity which takes place inside of other kinds of businesses, or an activity that takes place in a Coworking Space.

 

And yet one more way...

to figure out exactly what coworking is could be by checking out a coworking space near you - the majority of spaces out there would love to have you over to ‘test drive’ their communities (including their wi-fi and coffee).

So what's the next step? If you (like us) think coworking is worth looking into, we here at KOI invite you over to learn a bit more about coworking and give it a shot - for a whole day if you feel like it!

The Unexpected Benefits of Coworking Spaces

 
 

We're increasingly living in the era of the "solopreneur," independent workers managing their own careers and office environments. Today, a flexible work location is often more important than an impressive, personalized office. That's why more workers and small companies are turning to coworking spaces — where individuals or small teams rent desks or offices in a shared workplace.

And as real estate prices in major cities continue to rise, business owners, especially startups, are seeking ways to liberate themselves from legacy financial burdens, like a commercial lease.

Cost savings to business owners extend beyond that of a lease, of course. Who wouldn't love the perks of free coffee, tea, fruit, beer, and food offered by many coworking spaces? But all sorts of overhead costs decrease, benefiting the bottom line.

Still other perks provide access to professional and educational services for accounting basics and HR. But most business owners who use coworking spaces praise the economic advantages they realize by being in an environment with other, like-minded people.

And with 35 percent of the US labor force classified as independent workers, a number expected to rise to 40 percent by 2020, shared workspace will continue to evolve. Already, coworking spaces are increasing their value proposition by offering niche services like recording studios, green screens, and 3D printers. And shared creative and hardware labs are making it increasingly easy for small businesses to offset risk and, possibly, throw away their office leases forever.


Video and content created by Chase for Business


7 Tips to Help Startups to Handle Failure

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One hard truth about the business world is that nine out of ten startups will fail. You must accept that and put your next step keeping the possibility in mind.

Building a startup demands immense hard work but one cannot guarantee the result. No matter how optimistic an entrepreneur is, one needs to be realistic and aware of the correct statistics about failure. Essential is to know how to cope with failure. The ability to bounce back differentiates between successful entrepreneurs and unsuccessful ones.

# Accept Your Emotions

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Failure can be hurting and tremendously stressful. There are cases where mental status after a startup shutdown has lead to mental collapse. The first most important thing you need to do is accept your emotions.

Accepting your emotions makes it hurt less in the long run, and rejecting them makes it all the more difficult. It can in fact lead to making you moody or extremely pessimistic about situations.

# You Are Not Alone

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Surround yourself with like-minded people. One of the biggest assets of being part of an entrepreneurial community like us is that you are surrounded by people who are going through pretty similar things. As a coworking community, we support each other during the high times and the low. Why not come visit?

# Passion Besides Your Startup

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It’s important to have a hobby – which you love besides building your startup. It always keeps you engaged and improves your persona. You may not progress in your startup – but a hobby such as music, sports, or even yoga can make you feel accomplished and alleviate stress.

# Let Your Mistakes Be Your Lesson

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A startup may have more than one reason for facing failure. Find out what went wrong for you. Once you understand your mistakes, it becomes a lot easier to avoid them in future. Mistakes made in business become a great source to learn about your business.

# Networking

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Ever wondered why startups have so many meetups and entrepreneurs just love to hang out there? That’s because at these events they realize that many like them are also on a leaking boat. Science shows shared misery increases trust. It develops empathy and makes them feel that they’re not alone in this difficult journey. Others too are climbing different mountains of equal difficulty. Besides, one can get a prospective client or partner there! You may even end up with mentors who can help you along the path to success.

# Don't Stop Moving Forward

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The shutdown of one startup should not become the reason for you to stop from achieving your goals. There may be a loophole in the idea or the way it was executed was not proper. Give yourself the chances to achieve your goals. Steve Jobs said, “The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.”

# Plan Your Next Idea and Take Action

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Buckle up, pull your socks higher and make a fresh start. Don’t forget the previous mistakes and take necessary actions to move nearer to your goals.  Get rid of the negative mindset and believe that YOU are not a failure.

The Best Time/Day To Send Emails

Timing is everything – right? It may not be everything, but it certainly matters, especially when it comes to getting subscribers to notice and open your emails. So when is the best time to send newsletter emails? We have some advice and we’re eager to share.

# Best Day

Research by MailChip

Research by MailChip

  1. Tuesday: This is hands down the #1 best day to send emails according to the majority of the data from MailChip's.
  2. Thursday: If you send two emails a week, choose Thursday for your second day.
  3. Wednesday: While no single study showed that Wednesday was the most popular, it came in second place several times.

# Best Time

Research by Customer.io

Research by Customer.io

  1. 10 a.m.: While late-morning send times were the most popular in general, several concluded that the best time to send emails is at 10 a.m. Another notable time is 11 a.m.
  2. 8 p.m.-midnight: We bet you didn’t expect that one. It looks like emails generally receive more opens and clicks later in the evening. As Campaign Monitor notes, this is likely due to people checking their email before going to bed.
  3. 2 p.m.: It looks like you might be successful by sending your emails later in the day as people are checking out of work mode or looking for distractions.
  4. 6 a.m.: We guess this makes sense since 50% of you begin your day by emailing in bed. Before you even stand up, you’re opening emails.

# Plan

Research by WordStream

Research by WordStream

That is now your plan for the next 12 emails you’ll send to your subscribers. Keep in mind, research also shows that 23% of your subscribers will open emails within 60 minutes after you send them. So It’s fine to schedule your emails to send 30 minutes prior to the peak time.

# Email Subject Line Ideas

Research by GetResponse

Research by GetResponse

It’s no secret that one of the primary drivers of opens is your email subject line. It’s the part that usually stands out the most in your subscribers’ inboxes right from the get-go, making your first impression for the content you’re sending.

So if opens lead to clickthroughs, and opens come from awesome email subject lines, let’s explore a few data-driven ways to write those subject lines so they help you reach your goal to get more traffic.

All graphics made by CoSchedule

10 Things You Must Do When Working From A Coworking Space

The best thing about coworking is the community. Yes, you’ll be more productive, you’ll make a ton of network connections, you’ll be invited to all kinds of cool events and you’ll have access to all the free coffee you can drink, but what makes coworking so great is being surrounded by talented, focused, freethinking people who sincerely want you to succeed in whatever it is you’re doing.

If you’re new to coworking, there are a few things you should do to tap into this stream of awesomeness as soon as possible. 

# Introduce Yourself

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Introverts beware: the best way to start meeting people in your coworking space is to introduce yourself to your fellow coworkers. Since you’re the newbie, people may wait for you to initiate contact because they have no way of knowing whether you’re there for an hour, a day, or for the next several years.

Most people will give you a friendly nod in passing or when you sit down near them. If you can do so without interrupting their work, take the interaction a bit further by introducing yourself and asking them about what they do.

# Common Areas

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Here’s a well-kept coworking secret: some of the best encounters and most powerful connections happen in the community spaces: the kitchen, the couches and the lobby. These areas are generally buzzing with activity, with people chatting, eating, laughing, venting—all the good human stuff. Be sure to spend time in these areas and join in the conversations.

If you keep your head down and quietly slink to the coffeemaker and back, you give the message that you don’t want to connect. Be friendly, say hi, spend a little time.

# Connect

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As soon as you walk in the door, the front desk person who greets you should become your instant BFF. Take your attention away from your phone, emails and social media for a second to look them in the eye, smile and introduce yourself. Ask them their name (and remember it) because you’ll need him/her to get you through the day. But the connecting doesn’t stop there. Once you find a spot and get settled, look around and see if you can make friendly eye contact with any of the folks working around you.

It’s not easy, everyone is typically head down and working pretty intensely. However, if you can manage to make eye contact with a few folks it opens up the door to maybe have a conversation with them in the kitchen area, or if you both happen to walk to the bathroom at the same time. Introduce yourself, find out a little bit about what they’re working on and share what you’re working on too!

# Collaborate

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After you introduce yourself to a few folks you may find that there’s synergy or room to collaborate. When you’re working on a project the right collaborations are key, and you never know where your next potential partnership might come from. If you’re consistently working out of the same coworking space, collaboration becomes easier.

People will naturally approach you or gravitate towards you as they learn more about what you’re working on. Coworking spaces are naturally full of creatives and self-starters who like to collaborate naturally.

# Use Headphones Sparingly

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Headphones are the universal coworking sign that you don’t want to be disturbed. If you really don’t want to be disturbed, headphones work surprisingly well. But, if you’re open to a hello, an introduction or question, don’t plug in. It sends the message that you’re not interested in the people or happenings around you. If you want to be part of the community, plug-in only when you need to.

# Attend Events, Workshops, Happy Hours, And Other Celebrations

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Most coworking spaces have a running series of events, presentations, networking events, Lunch & Learns, and meetups. When your work schedule permits, attend these. They’re a great way to learn more about your fellow coworkers, you can make a few connections, and you’ll get a feel for the culture of the space.

One of the best things about being in a coworking space is that you get to celebrate wins with the people around you. You also get to decompress and talk about challenges you’re having with people who are in the same boat.

# Email List

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Most coworking spaces have a way for members to ask questions, get referrals and share news. Maybe it’s custom software or maybe it’s a simple email list or group. Being active on these tools provides a low barrier of entry to your coworking community.

You can introduce yourself, answer questions or share an interesting link without even having to look up from your computer, and you’ll immediately start connecting with other members. This may not be as good as connecting face-to-face, but it’s a great way to join community conversations.

# Bring Snacks

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You know what people love? Snacks. You know what they really love? Free snacks. Spending a few bucks to bring some chocolate, fruit, cookies or hummus is a sign that you’re friendly, approachable and excited to be part of the community. Don’t worry about being fancy-schmancy (though you can if you want)—the idea is to make a little gesture of friendship and community.

# Follow Your Coworking Space

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Find out what social media sites your space and other members are active on. You can quickly introduce yourself through social media and when you follow and share posts from others, they’ll likely reciprocate and share relevant links, images, etc.

Bonus: post photos, videos, and quotes from your space and tag the space in them. This is a great way to share your experience and enthusiasm and it enables your space to showcase its humanness and community with a retweet or repost.

KOI Creative Space @Facebook, @Twitter, and @Instagram

# Show Up Regularly

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Coworking day passes are great. They allow you to get a feel for coworking with zero commitment. That being said, as with a family, the best parts of a coworking community come through spending hour after hour, day after day, year after year together. You see people at their best and at their worst—and people see you at your best and your worst.

6 Low-Cost Ideas to Start your own Business

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If you identify as an introvert and are interested in your own low-cost startup, you could be an ideal candidate for starting your own business.

Introverts are powerful in their own right. They are productive thinkers with strong opinions who can achieve great lengths. Despite what the media says -- often stereotyping them as “shy” or “socially awkward” -- introverts can make great business leaders and entrepreneurs. In fact, many successful business leaders are introverts, including Bill Gates, Mark Zuckerberg and Warren Buffett.

Here’s a list of 6 low-cost business ideas under $1,000 to get you on your way.

# Coder

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Startup costs: up to $1,000
Equipment: computer, training courses

Becoming a coder is a cumulative process that builds up your skills day after day and year after year, and coding can be fun and rewarding (mentally, spiritually and financially). Detail-oriented and meticulous, introverts make excellent coders. The combination of patience and focus makes coding a great option for an introvert seeking self-employment. Because coding is such a niche skillset, there is high demand for freelance coders, and much of the work can be done from the comfort of your home.

  1. Learn Database (MySQL, Paradox, Fox Pro, DB V, MS Access)
  2. What kind of coder you want to be (Web, Desktop Application, Distributed Application, Library/platform/framework/core, System or coding scientist)
  3. Learn the technologies and coding languages related to your coding field - List with all coding languages
  4. Make a simple "test" Website to improve your coding skills
  5. Make your own portfolio
  6. Support non-profit companies with there website to improve your coding skills even more (get connection)
  7. Join a technology community to get even more connection
  8. Start reaching out to your target customers - Which Social Media Should I Use For Business
  9. Good luck ;)

# Graphic designer

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Startup costs: up to $1,000
Equipment: computer, design software

For highly creative and visual introverts, freelance graphic design can be a great way to make a living. With digital businesses on the rise, demand is higher than ever. The approach to the design world is something almost natural. Many graphic designers express their creativity since they were children. The changeover from felt-tip to Photoshop is physiological.

  1. Learn how to draw - Just learn some basics so you can be comfortable sketching with a pen
  2. Learn graphic design theory - color, typography, and designing
  3. Get basics in user experience
  4. Learn Illustrator/Photoshop
  5. Learn something special - Logo, App, and Web design
  6. Built your portfolio - ideas for t-shirts, redesign a poor website, Phone app (mock it up)
  7. Find a local nonprofit and offer to design for free
  8. Join a graphic design community
  9. Start reaching out to your target customers - Which Social Media Should I Use For Business
  10. Good luck ;)

# Instagram consultant

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Startup costs: $100 to $800
Equipment: smartphone, good camera

Social media doesn’t necessarily mean “social.” Many businesses today have abandoned traditional marketing methods and taken to social media networks such as the ever-popular Instagram to promote their products and services. A majority of companies may not be well-versed in this new marketing technique, which is why outsourcing an Instagram consultant is often a great option.

  1. Get familiar with instagram
  2. Learn how to take pictures
  3. Know all filter on instagram
  4. Built your portfolio - pictures of friends/family, animals or events
  5. Join a social media community
  6. Start reaching out to your target customers
  7. Good luck ;)

# Writer/copy writer

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Startup costs: up to $1,000
Equipment: computer

You don’t need to be a best-selling author to craft a compelling narrative. If you’ve got the drive, copywriting is a great option for many introverts. Although freelance writing doesn’t require a formal education, it does require a certain level of motivation.

  1. If you don't know how to write "good" take classes
  2. Which type of writer - Agency, Corporate or Freelancer
  3. Portfolio - your best writing
  4. Web presence - own website, social media, blogs
  5. Join a writing community
  6. Start reaching out to your target customers
  7. Good luck ;)

# Photographer

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Startup costs: up to $1,000
Equipment: high-quality digital camera

Photography takes focus and observation, qualities many introverts naturally embody. Opportunities for a photographer can be enormous, and there’s immense room for learning. There are a number of ways to generate income from being a photographer: shooting for websites or publications, selling prints or usage rights of your images or, if you’re skilled enough, offering classes to other aspiring photographers.

  1. Develop your photography skills - there is no right way or wrong way
  2. Obtain the appropriate equipment - camera(s) + lenses
  3. Know your camera
  4. Research camera technology and photography tips - books, blogs or magazines
  5. Learn how to use editing software
  6. Built a portfolio - pictures of friends, family or events
  7. Join a photographer community
  8. Start reaching out to your target customers
  9. Good luck ;)

# Youtuber

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Startup costs: up to $1,000
Equipment: computer, digital camera

YouTubers are people who believe in the power of Do It Yourself! They create their own YouTube channels, vlog (video blog) regularly and build subscribers over time. The more traffic their channel gets, the more opportunities they have for percentage-based advertising revenue, freebies for review purposes, promotions and partnerships.

  1. Decide what sort of YouTube account you'll have - music, funny, tutorials, comedian or story videos
  2. Learn how to use video software
  3. Create your channel
  4. Show your talents
  5. Join a Youtube community
  6. Start reaching out to your target customers
  7. Good luck ;)

If you know more low-cost ideas to start a business let us know. Also if you need help to find a good community come and visit us. Our community is huge!

10 Tips for Hosting a Successful Business Event

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Have you been toying with the idea of hosting an event for your business but aren’t sure where exactly to start? It sounds like a fun idea and a nice way to get some buzz built up around your business and you’re excited to jump in, but you’re not sure where to start, how to plan, or what type of event to go with.

Today, we’re going to work through the process of planning for a successful event. We’ll look at those very questions you were unsure about. Event planning is no small task, but it can be a great way to bring in some new faces and to get people excited about what you have to offer.

#1 Target your audience

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The first step — before you do anything else — should be to clearly define who your target audience is. From this all the other decisions will fall into place in terms of format, content, prices, location etc. This structured approach will also help you to stay focused on achieving specific goals and not allowing the scope to become too broad or watered down. A good way to find your target audience is Facebook Audience Insight.

#2 Location

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Location is key to throwing a successful business event. Think about the theme of your event, the vibe you want to create, and what type of location will best support it. Do you want the event to feel more like a cocktail hour (bar), or a serious meeting (coworking space or conference room)?

#3 Set a Goal

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What is it you want to accomplish with your event? It is just to get some new customers acquainted with your business? Are you trying to get some press coverage? Encourage business during slow times? Setting your goal allows you to have a clear objective when planning for your event. Special events are not always about casting a wide net—they can also help with problem-solving.

#4 Day and time

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One strategy is to have the event on a typically slow day to bring in additional revenue during a slow sales period. Avoid planning it during your busy times because you will not be able to provide great service to both the attendees and your regular customers.

Also consider the schedule of your target audience and select a day/time that will be convenient for them. For example, lunchtime and after work is a popular time for targeting professionals while weekday mornings may work for targeting parents with young children.

#5 Speaker

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The first step to attracting speakers is to find a topic based on what your audience is interested in. It will be much easier to attract speakers once you have a concrete topic or theme in mind because it helps them envision their role in your event. Collect speaker submissions and then search your network to see if you know anyone in common. Getting a personal introduction from a mutual contact can go a long way.

#6 Logistic

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Do you need to bring in more chairs for eating or watching a performance? If it is outdoors, do you need to provide portable toilets or are restrooms conveniently located? If appropriate, be sure to decorate your business with tasteful and festive decorations that fit the theme of the event.

#7 Marketing

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Social media platforms like Facebook and Twitter are very effective in raising awareness and generating excitement about events. Post about the events once a week, and more frequently during the week of the events. Engage followers by, for example, asking them what they are most excited about in attending the events.

Communities. Tap into established and devoted communities like Boy Scouts, hiking groups, Meetup groups, whiteblaze, and backpackinglight. Ideally, find a person who is respected within the community who can be the event champion—their efforts will be more efficient and effective than those of a newcomer.

#8 Excellent Service

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During the event, make sure that you provide excellent customer service and effectively showcase your products or services. By serving your world-famous cheesecake or offering your best-selling chair massages, attendees get a taste of what you offer without feeling like it’s a thinly veiled sales pitch. Make sure that you have enough staff working to give each customer stellar service. Be available to assist the guests who seem interested in your product, but the no-pressure atmosphere is key to motivating them to come back next time.

#9 Gather contact information and follow up

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One of the keys to turning a large event turnout into increased business is to gather contact information and keep in touch with the attendees afterwards. You can add them to your newsletter, send a Friend Request on Facebook or call them to personally invite them to an upcoming sale. Just be sure to stay on the conservative side of the fine line between spamming people and communicating.

#10 Measure

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It is important to track the number of attendees who turned into customers to gauge the success of the event. To get feedback, you can talk to customers during the event or send out a survey afterwards. Another strategy is to give special coupons to attendees and then track how many are redeemed to determine the percentage of people who returned to your business after the event.


Overall, hosting an event at your business can be a great learning experience. Not only will you gain knowledge about your business, but you’ll learn more about your customers, too. There are always ups and downs to any event—you’re not alone in that. But with proper planning, a clear objective, and a little bit of help, an event can be a great way to expand your business’s reach. Keep in mind: Every event has its pros and cons.

What kinds of events would you like to see hosted at KOI? Let us know!

Coworking Space advantages

What is coworking?

Coworking spaces are shared workplaces utilised by different sorts of knowledge professionals, mostly freelancers, working in various degrees of specialisation in the vast domain of the knowledge industry. Practically conceived as office-renting facilities where workers hire a desk and a wi-fi connection these are, more importantly, places where independent professionals live their daily routines side-by-side with professional peers, largely working in the same sector – a circumstance which has huge implications on the nature of their job, the relevance of social relations across their own professional networks and – ultimately – their existence as productive workers in the knowledge economy.

The history of shared-office spaces is surprisingly longer than some think. The idea first came to life in 1995 when c-base, an association of engineers, created a ‘hackerspace’ in Berlin for computer hackers to meet and work together. Four years later, in 1999, the trend spread to New York City, and 42 West 24 was born by a software company to help contracted employees.

Coworking statistics

Growing Number Of Freelancers

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40% of the workforce will be freelances, temps, independent contractors, and solopreneurs by 2020

This is a number that we can’t ignore. More people are choosing a more flexible lifestyle, and we have to be aware of this. Coworking spaces will become even more popular, and companies with remote employees can take advantage of this. If you have an employee that wants to work from home, setting them up in a coworking space can be a better arrangement.

Coworking Makes You Feel Healthier

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70% reported they felt healthier than they did working in a traditional office setting

Maybe this has something to do with all of the stress that comes from a traditional office setting, or maybe it’s because coworking spaces have more initiatives to promote wellness, but according to a survey, people reported feeling healthier when working in a coworking space.
When you’re healthy, you’re naturally going to be more productive, so it’s a win-win.

Coworkers Complete Tasks Better

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64% of coworkers are better able to complete tasks on time

This is an amazing statistic, and speaks volumes about the power of coworking spaces.
If people are more productive when they’re in coworking spaces, then companies should take advantage of this. Any temp or freelancer that a company hires should set them up in a coworking space instead of letting them work from a coffee shop.

Coworkers Can Focus Better

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68% said they were able to focus better while coworking

My theory on this one is because of the energy that a coworking space has.
Everyone is there to work, and is there for a serious purpose, whereas in a coffee shop there can be many more distractions. Another great reason to use a coworking space is simply for the vibe in the room. It’s like workijng out at home or going to a gym, you’ll always push yourself harder at the gym because of the other people around.

People Are Satisfied With Their Coworking Space

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92% are satisfied with their coworking space

This is a great statistic, and anyone that runs a coworking space should be proud of themselves.
The people who run coworking spaces do a great job of creating that sense of community within everyone that works there. There are also usually lots of networking events and community-building initiatives, which makes it that much more satisfying

Coworking Leads To Better Interactions

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91% have better interactions with others after working

In coworking spaces, people, who might have never met each other otherwise, are constantly interacting with one another. This leads to feeling happier and makes it easier to connect and start conversations with other people outside of the coworking space.

Coworking Makes You More Relaxed

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60% are more relaxed at home since coworking

This is probably my favorite statistic on the infographic.
Work-life balance is an important topic for us here at Officevibe, and something we talk a lot about. The amount of stress that the typical worker brings home does so much damage to their children/spouse. Anything to help achieve a better work-life balance is important, and coworking spaces give the flexibility and freedom that entrepreneurs need.

Lots Of Coworkers Are Younger

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78% of coworkers are under 40

Mostly younger workers are in coworking spaces, but that doesn’t mean it’s only meant for younger workers.
Everyone, no matter how old you are, wants to be more productive, be healthier, and have a better work-life balance.

Coworking Makes You More Confident

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90% said they felt more confident when coworking

This is probably again some placebo effect from the atmosphere in coworking spaces, but everyone that’s there is there to work hard, so it gives you a sense of drive that lets you work harder. Plus, with the access to resources and events, you get a sense that there is a support network, which gives you more confidence.

You Make More Money Coworking

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50% report higher incomes

This is an interesting one, and my theory on this is that an entrepreneur or freelancer, that uses a coworking space instead of something like a coffee shop, will end up working harder, and is just taking the process more seriously.
Something for all independent workers to keep in mind.

Freelancers Like To Work On Their Own Schedule

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Only 30% prefer to work during normal business hours

This goes beyond just coworking; people need to autonomy and flexibility to work whenever they want to, whenever they feel the most productive. Coworking spaces need to meet that demand, and stay open longer than normal business hours.

10 Ways to Become a Better Team Player

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A team player is a valuable asset to any organization. While a lot different from a leader, team players are equally important in helping driving the organization towards success. A leader can also be a team player if he keeps his dominating nature aside and becomes a part of the group he is working with. Here are 10 ways to become a better team player.

#Demonstrates reliability

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You can count on a reliable team member who gets work done and does his fair share to work hard and meet commitments. He or she follows through on assignments. Consistency is key. You can count on him or her to deliver good performance all the time, not just some of the time.

#Communication

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Teams need people who speak up and express their thoughts and ideas clearly, directly, honestly, and with respect for others and for the work of the team. That’s what it means to communicate constructively. Such a team member does not shy away from making a point but makes it in the best way possible — in a positive, confident, and respectful manner.

#Listen

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A team player is only excellent at his role if he considers and respects the viewpoints and ideas of other people as well. He understands and tries to include his team members by listening to their opinion and taking it into account; after all he is part of a team.

#Sharing is caring

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Likewise, he shares his opinions without trying to come up with a plan on his own and take credit for it. He keeps other team members informed at all times, instead of plotting away new plans in the corner trying to lower other members’ morale.

#Appreciate Others' Work Styles

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One person may be good at facilitating communication; another likes to challenge the group's assumptions. The best teams will have a mix of these styles and members who appreciate each other's contributions.

"The really good team player, regardless of style, is somebody who can understand and appreciate and work with people whose style is different from theirs," Parker says.

#Delegate according to your strengths

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It would be a waste to ask the most talented researcher to do the organizing and the most talented organizer to do the researching. By first assessing the strengths and weaknesses of each group member, you are able to delegate tasks to the members with the strongest skills in that area. Giving assignments according to the interests and strong points of your teammates will increase your chances of success and efficiency.

#Supports And Respects Others

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Instead of shutting someone out or laughing at their ideas, an excellent team member knows how to respect his fellow team members. It is important to keep in mind that respect is only received when you give it to others. An ideal team player knows how to have fun, but he would never do it at the cost of someone else’s respect.

#Problem-Solving

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While normally, a leader tries to take charge and solve everyone’s problems, many cannot ask him for help because of his reserved nature. A team player on the other hand can help solve all sorts of problems with no difficulty.

#Report On Your Work

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If nobody knows your work is complete, does it have value? This is not a Zen koan: it is a practical question to consider! If managers or team members are waiting for you to complete a task, they need to be made aware. Report to those who need to know when you complete a task and advise them of any issues they need to know about in order to keep moving.

#Go the extra mile

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Whether that means staying in the office after 5 p.m., or taking on more responsibility, your team relies on you doing your part and doing it well. Sometimes that means taking on more than you initially expected. Going the extra mile is not only one way to ensure the success of your project, but also an effective way to gain the respect of fellow co-workers.

7 Tips How to Turn Boring Meetings into Productive Meetings

Is it the same old, starting with complaints and ending with more work?

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Are you tired of the weekly Monday morning meeting? Meetings become ineffective when they combine different types of discussions, because we aren’t good at changing the pace or tenor of a conversation once it starts. Make things easier by splitting discussions into categories.

If this sounds like your staff meeting, it’s probably time to shake things up. Meetings won’t be boring and unproductive if you incorporate a little imagination and some planning.

Here are 7 tips to turn boring meetings into productive meetings.

#Agenda

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Sharing the purpose of the meeting and agenda ahead of time so everyone is on the same page. People want to know what to expect in advance. Don't call meetings unless they are necessary; when they are, let people know what your meeting is about by circulating the agenda at least three days in advance.

Then show up on time, keep to the agenda time limits, follow up on responsibilities, and watch your popularity index climb! The important thing to remember is keep it simple. You don’t need to create a full-blown dissertation for your agenda. Simplicity wins.

#Start with something different

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Start off with an inspirational quote or story, or a passage from a best selling business book. Dedicate a different person each week to start the meeting with their own spin, or lay out a topic for discussion that will bend their minds in directions other than work.

Inform – Let the participants know the purpose of the meeting and the product to be produced.
Excite – Explain the benefits of the meeting and why this meeting should be important to them.
Empower – Describe the role they will play or the authority that has been given to them.
Involve – Get them involved immediately through an engagement question that furthers the meeting purpose.

#Set a friendly tone

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Your main goal at the meeting venue is to get the team’s attention and encourage their contribution to the agenda. To achieve this, create a comfortable environment right away. Casual conversations before the meeting starts are great for creating comfort. Pre-meeting chats offer a window into other aspects of the lives of your staff. The conversations are also perfect icebreakers that let the team slip comfortably into idea-contribution mode. Handled well, they will turn a stressed, tongue-tied team into a free flowing forum of smart ideas.

#Keep it simple

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Don’t let the meeting digress into a complaint session. Set the standard of positivity at your first meeting and make it a rule for all meetings. If there is a problem, look at solving it with a team approach, concentrating on the next step of solving it rather than complaining about the problem itself.

#Make each person responsible for input

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Make each person responsible for some contribution to the meeting, whether it’s their department report, an anecdote or a unique or innovative idea. That will make them feel more integrated into the team. Rather than being talked “at,” they can add their own important information to the discussion.

#Stay on Schedule

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Set timers. Even a countdown clock visible to everyone is good. When people know their time is limited to accomplish something, they’ll chime in more quickly. Ideally, meetings are shorter than ninety minutes, because that is the ideal amount of time that the mind can effectively focus on a subject before needing a break. If your meeting needs to be longer than ninety minutes, then you have to schedule a break.

#End with action!

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Toward the end of your meeting, briefly list the action steps that need to take place to move the company or your team forward. Remind everyone where the company is headed--the big picture. End it with a genuine smile and enthusiasm for the future.

A good meeting is a bit of an art form, so give yourself some time to figure out the flow. Things may not go perfectly the first time, but there’s always room for improvement if you put effort into making it work.

Offline Marketing

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What is Offline Marketing?

The word contains the meaning of offline Marketing itself. It includes other methods of marketing apart from online marketing. This industry is very popular since hundreds of years back. Although the methods have changed according to latest technology but the meaning is still same. It comprises of advertisement in newspaper, magazines, hoardings, exhibition shows, and print media (like the Yellow Pages, buses, benches, and billboards), sponsoring something, partnership and so on, there are various new and old methods that have been helpful to reach the target audience. Offline marketing helps in increasing Brand popularity, Product sale, Revenue generation, Profit Maximization and Covering the gap between providers and consumers and making more.

So, let’s take a look at few of the most effective offline marketing strategies.

#Network your way to success

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Face-to-face connections are still a valuable form of networking and can help drive traffic to your website when your new connections are inspired to learn more about you and your firm.
Being able to put a face to the name can help create a deeper sense of brand loyalty among your buyers, so don’t discount the importance of a good, old fashioned handshake. Make your own opportunities for in-person networking by joining local chapters of associations or organizations where your target audience is likely to be found.  Over time, this networking can be augmented with attendance at national conferences for those same associations/organizations.

Quick tips to create a strong business network:

- Create strategic partnerships with non-competing businesses in your area
- If your area still doesn’t have a business group, round up some interested business owners and meet up to start a small network
- Visit as many groups as possible that spark your interest
- Hold volunteer positions in organizations
- Help others and you will be helped

#Get creative with your business cards

Cards made by www.vistaprint.com

Cards made by www.vistaprint.com

Investing in well made business cards is one of the most effective ways to get your business out there. Set your brand apart by choosing a unique design that reflects your brand values and creativity. Always ensure that everyone who is anyone in your company has their own to give away, because you never know when they’ll need to share your business details with a prospective client.

Quick tips to make your business cards stand out:
- Change the orientation from landscape to portrait
- Use colored cardboard instead of the usual white
- QR Codes
- Use the back of the card as extra real estate

#Speak at Events

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Find an event related to your industry and prepare an educational and meaningful speech. This leaves a lasting impression with peers who share a position in your industry and creates a visual representation of your business. If you don’t feel you have enough industry authority to deliver a speech to peers, it’s still helpful to attend the events. Introduce yourself and network with others. The relationships you build could help move the marketing dial elsewhere.

#Package your products differently

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If you’re selling physical goods with a lot of competition, you need to make sure that your product packaging is well thought out. There are many ways you can boost your brand’s exposure on the shelves just by packaging your products differently. You can also give away stickers or branded knick knacks with every purchase of your product so that fans of your brand can help spread the word.

Quick tips to update your product packaging:
- Change the orientation from landscape to portrait
- Incorporate recycled material into your packaging
- Custom Shipping Tape
- Unboxing - Turning Your Branded Items into a Social Experience
- Get outside advice

#Send snail mail

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What is snail mail?
Snail mail is a slang term for the regular postal service (for example, the U.S. Postal Service) with the implication that it is a lot slower than e-mail

Even in the age of email, snail mail is still an acceptable marketing method. You’d be surprised how many people prefer physical offers. It’s more costly and you miss out on the data you get from email campaigns, but you’ll stand out amongst your email-only competitors. Send coupons or new product updates, product samples, newsletters, or anything you think might promote your business the best. This is definitely a more personalized approach to marketing.

#Make cold calls

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Put together a list of potential customers and call them up. Well, first establish a cold-calling strategy, then call them up. Tailor the conversation to each customer and be mindful of their time and needs. Though it’s typically more of a sales move, cold-calling can help you build collaborative relationships with other businesses and potentially gain some new customers along the way.

Quick tips for a cold-calling strategy:
- Make every call sound like the only call
- Use fuzzy words (might, maybe or possibly)
- Don’t make prospects think too hard
- Don’t Attempt to Sell on Your First Cold Call
- Ask for feedback

#Celebrate holidays with your clients

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Love the holidays? Send out cards and small gifts to clients and use special occasions and milestones to make your presence known. And you don’t have to spend a lot of money celebrating with your customers. A well designed, well thought out personalized greeting or small token can show clients that you care and that they mean something to your brand.

Quick tips to make the holidays memorable for clients:
- A few months before Christmas, give away a coupon book that your clients can use for their Christmas shopping at your store
- Send out “Happy Anniversary” cards with special discounts to your clients on your store anniversary

#Offer expert advice

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As an expert in your chosen field, there are numerous opportunities where you can help people and at the same time get airtime for your business. Try becoming a guest at a local radio show or morning TV show and offer consumer advice that is related to your brand and industry. The trick is to sell an idea or product to your market, without the hard sell.

Quick tips to be the expert:
- Have a section for useful tips on your flyers
- Hold a “free consultation” day at your business

Need help with your offline marketing? Let us know - we'll help you!

New York - What to do in February 2017

February in NYC is still chilly and dreary but that doesn’t mean you should stay in your apartment all month. There are many great events this month that can brighten up your cold winter day and many opportunities to feel the love around Valentine’s Day.

New York City Winter Wine Fest - February 4

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Warm up from the cold with over 250 high-quality, unique wines from around the world for tasting. Expect small boutique vineyards producing better quality wines at more affordable prices and cleanse your palette between tastings with cheese, bread, and crudités, while listening to live jazz. Start at 3:30pm at the PlayStation Theater, 44th and Broadway.

The Super Bowl - February 5

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New England Patriots at Atlanta Falcons
NYC is a great place to be during the big game. Why? Because there are so many incredible bars and parties where you can watch all the NFL-action and do a little indoor tailgating. Going to a Super Bowl bash is certainly one of the best things to do in February. This year, Lady Gaga performs the halftime show at the NRG Stadium in Houston, Texas. The game kicks off at 6:30pm ET.

The Chinese New Year Parade - February 5

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Check out Chinatown's annual Lunar New Year celebration for stunning visuals, tantalizing treats and impressive performances. This street party features all sorts of vendors, food and festivities for all ages to welcome the Year of the Rooster. The parade wends its way through the main streets of Little Italy and Chinatown, and festivities start at 1pm.

New York Fashion Week - February 9 - 17

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New York Fashion Week rolls around once again, running from February 9th through to 17th. Kicking off the first leg of a global month-long celebration of style, the Big Apple’s offering is generally considered the most commercial of all the fashion weeks, but we have a feeling that’s all about to change. From designer departures to a switch in line-up, this season is getting a shake-up and with the country in the midst of political change, we’re sure that designers are going to have a lot to say.

Valentine's Day - February 14

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To help you have an enjoyable time on and around February 14, we’ve come up with Valentine’s Day ideas that should help you plan the Goldilocks of dates: one that’s not too cheap, not too expensive, not too over the top and not too uncaring—it’ll be just right.

NYC Restaurants
In New York City, we’re lucky enough to have tens of thousands of restaurants at our doorsteps, many of which turn out stunning dishes that range from rustic to ultra-refined. A few, though, rise to the very top when it comes to the food they serve. Presenting the very best restaurants in New York City for food.

Here is a list of New York City Restaurants
- Le Bernardin
- Del Posto
- Gallaghers Steakhouse


Romantic NYC Hotels
Romantic New York City hotels can include candles, flowers, massage oils, champagne, rose petals, erotica, kama sutra and love games. Many top NYC Romantic Hotels have special Valentines Day, honeymoon, anniversary and wedding packages…or they are great hotels anytime of the year if your agenda is romance and relaxation.

Here is a list of Romantic New York City Hotels
- The Time Hotels
- Andaz 5th Avenue
- The Towers

RED HOT CHILI PEPPERS - February 15 - 18

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The Peppers' Massive 2017 Tour
With an impressive yet turbulent 33-year history under their belts, this band has experienced both the lows of past drug abuse and stratospheric heights of success along the way. Their most commercially successful album to date remains 1999's Californication, and in 2012 they were inducted into the Rock and Roll Hall Of Fame. Catch them playing Getaway cuts alongside 'By the Way', 'Scar Tissue', Suck My Kiss' and 'Dani California' when they hit Madison Square Garden in New York, NY, showing from 15 Feb 2017 to 18 Feb 2017.

Ariana Grande - February 23 - 24

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Dangerous Woman Tour 2017
Multi-platinum selling and Grammy Award-nominated artist, Ariana Grande, revealed details behind her biggest tour yet - THE DANGEROUS WOMAN TOUR. THE DANGEROUS WOMAN TOUR will kick off Feb. 2, 2017 at the Talking Stick Arena in Phoenix, Ariz. and includes 36 dates in cities throughout North America, including stops in Los Angeles, New York City, and Manchester

NYC Beer Week - February 24 - March 5

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Your NYC breweries are preparing NYC Beer Week, the official 8 day celebration of good beer in NYC: jam-packed with the best in beer parties, tastings, gastronomy, & festivals. NYC Beer Week takes place all over NYC from February 24 – March 5, 2017. They are endcapping the week with the second annual Ruppert’s Cup, which honors the cream of crop in craft bars, craft bartenders, and craft breweries.

Coworking south of the border and beyond

Tired of working at Starbucks? Then coworking spaces are the answer for you. They’ve been mushrooming over the last years, and not only in the US. Cool places have also opened in most Latin American cities, and there’s more to come.

Location independent professionals have already heard of and experienced the perks of Southeast Asia, but now South America is becoming a big player too. In the last 5 years cities like Buenos Aires, Santiago de Chile and Medellín turned into relevant hubs for digital nomads.
Here’s our selection for you:

Central America

Nicaragua

#NomadLife

NomadLife is a Coworking, Co-Living Space in Nicaragua. Where freelancers, remote workers, entrepreneurs, and other location independent creatives come to work online and find the perfect balance between productivity and enjoyment. NomadLife has been created to bridge the gap between productive work and a fulfilling lifestyle.

Panama

#WORKINGS Latam

WORKINGS is your space, your style, your work. Whether you’re an entrepreneur, going freelance, building a startup or managing a business, they have a space that will make you feel like a king, with inspiring-home-feel workspaces profoundly designed for your absolute convenience.

#Panama Coworking Center

Panama Coworking Center is a space design to increase productivity among professionals, to promote the generation of ideas and create winning experiences. A detail oriented environment make the difference in a work space, that´s why they offer a custom service to answer the special needs of every business

Costa Rica

#SkyLoft

SkyLoft's goal is to provide freelancers, startups and technology talent from around the world with a productive and inspiring setting to pursue their dreams and efforts in a more fulfilling and healthy environment. Success is typically driven by working hard--and *smart*. Success leads to *happiness* if they can balance the road to get there. With today's technology and tools at hand, why not do so by working from an office in paradise: with a view of the ocean and taking a coffee break by riding the ATV, or a wave; or recharging with a meditation class at sunset or a walk on the white sand beach.

South America

Brazil

#Goma

Goma is an interdisciplinary association of entrepreneurs People and businesses moved by the same purpose. Promote creative and collaborative economies through entrepreneurship networking and business social impact. They share the workspace. They transformed the day-to-day in a large laboratory shared management.

#Co Lab Workspace

COLAB Coworking is an innovative concept in collaborative workspace, enabling the exchange of knowledge, skills and experience among COLABERS. COLAB encourages interaction, helping expand your network. Try a new way of engagement using a collaborative workspace. COLAB welcomes all professionals: self-employed, freelancers, entrepreneurs and startups among others. COLAB provides consulting and reference in management, strategy, human resources, finance, accounting and legal in Brazil and abroad through their partners.

#DOCA

DOCA is a plug'n'play coworking space right in the middle of Ipanema, Rio de Janeiro's coolest neighborhood. An environment that encourages creativity, promotes networking and has the infrastructure that you need to turn your ideas into business.

#Josefin

Going out to work every day in a quiet, well-designed, practical and comfortable environment. With nice living areas, well-ventilated spaces and natural light. That you can reach by foot, car, bus, subway, bicycle or motorbike. And that allows you to enjoy a good neighborhood and interesting colleagues. This is their ideal workplace. That’s how they created Josefin.

Argentina

#The Office

The Office is a shared workspace, comfortable and professional for individuals, freelancers and small to medium businesses. They provide the latest in technology and infrastructure. They are an efficient and practical alternative to traditional office rental. The most important advantages of this shared office environment are the low level of fixed costs, access to equipment and high-end amenities, a vibrant enterprise culture and endless opportunities to generate useful contacts. The Office understand your work needs and strive to offer highly personalized services so you can manage your business profitably.

Colombia

#AtomHouse

AtomHouse is a space for innovators, hackers and entrepreneurs. More than just a coworking space, is a community with everything you need for world domination. The perfect space for a small startup team to begin world domination. With permanent desks and available in 3-month and 6-month blocks.

Top Essential Tools To Better Manage Your Business

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Being your own boss can mean being your own marketing department, public relations team or sales squad — you name it, small business owners often end up handling it themselves, at least at some point. With so many hats to wear, you need to make every second count.

Luckily, there are plenty of tools out there that can streamline tasks, boost productivity and, in sum, save lots of time and money. Most of these services are free, and all of them do a fantastic job addressing the everyday challenges that small business owners face. What’s not to love?

#SquareSpace - Build A Website

Squarespace makes beautiful products to help people with creative ideas succeed.
Their platform empowers millions of people — from individuals and local artists to entrepreneurs shaping the world’s most iconic businesses — to share their stories and create an impactful, stylish, and easy-to-manage online presence.

#BuildFire - Mobile App Builder (iOS & Android)

BuildFire is the leading mobile app development platform choice for businesses, organizations, individuals and resellers. With their intuitive system and highly responsive customer support, they help hundreds of businesses build mobile apps every day. With their aggressive development cycles and infinitely open architecture, they will be there to serve you both now and far into the future.

#FreshBooks - Cloud Accounting Software

FreshBooks know you went into business to pursue your passion and serve your customers - not to learn accounting. This is why they believe in executing extraordinary product and service experiences that helps save you time and get paid faster.

#MailChimp - Email Marketing Platform

Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. They will help you grow it.

#DropBox - File Hosting Service

Save files on your computer, then access them on your phone from the road. Everything you keep in Dropbox is synced automatically to all your devices.500 million people around the world use Dropbox to work the way they want, on any device, wherever they go. With 200,000 businesses on Dropbox Business, they are transforming everyday workflows and entire industries.

#MindMeister - Mind Mapping Software

MindMeister is an online mind mapping tool that lets you capture, develop and share ideas visually. More than 6 million people already use their award-winning mind map editor for brainstorming, note taking, project planning and tons of other creative tasks. MindMeister is completely web-based, which means there's no download and no updating! Whether you're working on Windows, Mac OS or Linux, you can always access your mind maps right inside the web-browser.

#PayPal - Payment System

PayPal is a worldwide online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders. PayPal is one of the world's largest Internet payment companies. In 2015, 28% of the 4.9 billion payments we processed were made on a mobile device. With their 192 million active customer accounts, PayPal is a truly global payments platform that is available to people in more than 200 markets, allowing customers to get paid in more than 100 currencies, withdraw funds to their bank accounts in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

#InVision - Web & Mobile Prototyping Tool

They help companies of all sizes unlock the power of design-driven product development. That's why teams at Evernote, Adobe, Airbnb, Salesforce, and many more fire up InVision every day. InVision gives teams the freedom to design, review, and user test products—all without a single line of code. With intuitive tools for prototyping, task management, and version control, it's your entire design process, all in one place.

#Google Analytics - Analytics Tool

Google Analytics is a freemium web analytics service that tracks and reports website traffic. Google launched the service in November 2005. Google Analytics is now the most widely used web analytics service on the Internet. Google Analytics is offered also in two additional versions: the subscription based Google Analytics 360, previously Google Analytics Premium, targeted at enterprise users and Google Analytics for Mobile Apps, an SDK that allows gathering usage data from iOS and Android Apps.

Coworking Thunder Down Under

Coworking spaces are very trendy right now, with the ‘space for hire’ concept taking off not only across the world but in Australia’s capital cities. But co-working offices are more than just renting desk space.

They’ve evolved into like-minded communities and little ecosystems, a place where startups can establish connections, build networks and grow without the overheads that come with traditional office space. Many coworking spaces are vast open-plan set ups, and it’s a safe bet you will find a ping-pong table in the majority of them. But different set-ups will work better for different professionals.

#Revolver coworking (Prahran, Victoria)

Revolver Coworking has 15 offices of various sizes, an in-house coffee shop, casual lounges, gallery space, event space and private meeting rooms. After office hours, Revolver Coworking turns into a versatile hub hosting everything from seminars, workshops, parties and launches, as well as featuring a range of regular entrepreneurial events.

#depo8 (Prahran, Victoria)

Depo8 are a friendly bunch who love embracing the many awesome coffee, lunch and drinking spots in the area. Of course, this is on top of all the great work they do. Their aim is to help businesses in their early stages. Whether you’re a freelancer, a startup, or a company setting up a new office there is a range of options for you.

#The Arcade (Melbourne, Victoria)

The Arcade is Australia's first not-for-profit, collaborative workspace created specifically for game developers and creative companies using game methodologies and technologies. The Arcade has come to epitomise the value of a collaborative work environment in which knowledge is shared freely and residents have a genuine care for those around them.

#The Cluster (Melbourne, Victoria)

The Cluster provides over 2500m² of office space (which includes Australia’s first coworking Penthouse) with both shared work areas and private offices, venue spaces, beautiful boardrooms and meeting rooms, reliable fast internet, social and networking events, investor networks, receptionists, telephony, IT support and incredible views. The Cluster has a large, diverse and friendly business community.

#The Commons (South Melbourne, Victoria)

The Commons is an ecosystem of businesses and individuals looking to connect, focus and grow. Whether you need high speed internet, fully-equipped studios, big boardrooms, or beer on tap, they provide the environment, the tools the connections and the space your business needs to work.

#Common Room (Sydney, NSW)

Since 2012, they have been at the forefront of coworking in Sydney. They are business owners who love working with like minded people, and designing spaces to attract and keep them.

#The Loft Project (Sunshine Coast, QLD)

The Loft Project is a collaborative working space home to a diverse community of local and visiting creatives, techies, entrepreneurs and businessfolks, changemakers, downshifters and truth-seekers. It’s a co-working space with private serviced offices (limited) where you can focus on your work and immerse yourself in the most productive environment, with a strong network of like-minded, passionate people.

#SouthStart (Adelaide, South Australia)

SouthStart is more than just a space, it’s where tech startups and entrepreneurs get work done, keep the team happy, be part of a community and find co-founders and new friends. The space offers some 350 square metres across two areas, their main cowork hall, three meeting rooms, a board room and dedicated events space capable of hosting up to 50 people. It’s comfortable, secure and one of the best locations in town to build your tech startup.

#Evolution Precinct (Gladesville, NSW)

The newest Coshare Workspace in the heart of Gladesville offering a hub of activity to inspire, connect and grow your business. They have a range of services including warehousing and affordable courier service for those growing e-commerce businesses.

#Independent Studios (Prahran, Melbourne)

Independent Studios was born in 2010 and is a coworking space for independent thinkers. They inspire each other, they learn and laugh with each other. They believe in the power of the community which consists of almost 100 creatives. Independent people who like to collaborate in a space with the right energy, where creativity is commercially recognized and where they motivate each other to think different.

Best Coworking Spaces In Africa

Coworking is a style of work whereby professionals from different fields, organizations and backgrounds share a working environment. Africa is experiencing fast growth in coworking communities as its millions of young professionals fit into the global digital market.

A number ofcoworking spaces, mainly targeting a growing tech community on the continent, have come up in the major cities. Here are some of the top coworking spaces around in Africa.

#Cape Town Office (Cape Town, South Africa)

Cape Town Office is a creative coworking space in The Fringe, Cape Town’s emerging innovation and creative quarter in the East City. Ideal for the Entrepreneur, Freelancer, Startup and Small Business who simply can’t work from home. Cape Town Office is designed to give you a spacious, uplifting and open environment. Surrounded by great eateries, countless coffee shops, shops, bars and restaurants – there is no shortage of places to meet your friends, colleagues and clients.

#B2C (Harare, Zimbabwe)

B2C is a the the home to entrepreneurs, businesses and curious minds. They know that good things happen when you surround yourself with like-minded individuals and they pride themselves in curating a rich diverse community.

#CapitalSquare (Lagos, Nigeria)

CapitalSquare is a collaborative community for independent professionals - entrepreneurs, creatives, and innovators - who are doing great things. Their members enjoy access to a growing network of beautiful, fully serviced work and meeting spaces, event programming, business advisory, and other benefits, thoughtfully designed to help you do your best work.

#Nairobi Garage (Nairobi, Kenya)

Young and fast-growing businesses don’t have excess time and resources to spend on things like office logistics. Yet having a functional, well-designed and vibrant work space is crucial to building legitimacy with customers, growing a strong team and developing cohesive business networks. Nairobi Garage helps accelerate these processes, so businesses can become awesome, faster.

#Cogite (Tunis, Tunisia)

They are proud to host a community of impact-driven entrepreneurs and organizations, working to make a better Tunisia. Cogiters come from diverse sectors, from technology and business, to social innovation and civil society.

#district (Cairo, Egypt)

District is a vibrant community of entrepreneurs supporting change-making business enterprises with the right people, substantial knowledge in spaces of inspiration. District is your place to meet the doers, integrate with the influencers and grow innovative solutions, crossing boundaries and beyond.

#ActiveSpaces (Douala, Cameroon)

ActivSpaces is a tech hub with two co-working spaces and an incubator program called Activation Boot Camp. The co-working space is free to tech entrepreneurs who are actively working on a startup. Activation Boot Camp is a highly selective rigorous six-month acceleration program.

#SunDesk (Agadir, Morocco)

They want to redefine what 'work-life balance' means for individuals seeking a focused work environment amongst a community of interesting people from all over the world. To focalise at your work and remain inspired they create the perfect environment for you.

Top 10 Coworking Spaces In Asia

Coworking is no more extended a periphery style of working only for trendy people and business visionaries. It is standard. The move from conventional office and all day employments to adaptable, independent and remote work is producing more coworking spaces. For collaborating space occupants there are huge attractions. Minimal effort space in prime areas, shared office assets and the adaptability to stay or go is exceptionally engaging.

However, past crazy furniture, innovation, table tennis tables and snacks there’s something all the more essentially imperative. On the off chance that you’ve ever had a place with a space, you realize that group has the greatest effect. It is the general population; the individuals who make the space that will share their experience, guidance and systems that make up the genuine inherent estimation of coworking. Unique things happen when arbitrary thoughts impact. Asia has a major preferred standpoint with regards to collaborating.

#beacHub (Koh Phangan, Thailand)

The World's First Full Service Beachfront Co-Working Space on the idyllic island of Koh Phangan in Thailand. As you run your digital empire let the cool ocean breeze feed your brain. Located on the most picturesque sunset beach of the island you will find your mind opening up to the endless possibilities this part of the world has to offer. Enjoy incredible food and nourishing drinks followed by a dip in the ocean to refresh your body.

#The Great Room (Singapore, Rep. Singapore)

The Great Room is a home of like-minded creative entrepreneurs, ambitious investors and connected influencers.  Their members enjoy their hospitality in the form of well-designed work spaces, relevant experiences, curated services and opportunities that foster important associations and inspirations.

#Innov8 (Chandigarh, India)

Be the best better version of you. Spaces specially crafted for your performance. Their mission is to make India the Silicon Hub of the world, to change the ecosystem & collaborative structures of entrepreneurs in India.

#Ka Koncept (Ho Chi Minh City, Vietnam)

Ka Ko-working offers a collective co-working space for professionals, entrepreneurs, freelancers and growing businesses. With our state-of-the-art facilities and friendly service, you will be free of all the time consuming logistics traditionally associated with running your own office and instead focus on building and expanding your core business. And you know what, it may actually reduce your costs significantly.

#Naked Hub (Shanghai, China)

Their innovative and beautiful workspaces are home to a diverse community of companies and individuals who interact, collaborate, and do business with one another. Offering unprecedented freedom, financial flexibility, and an invaluable online-to-offline community, naked Hub is a platform designed to help start-up’s, SME’s and MNC’s across all industries, to increase their success in business.

#02 Space (Makati City, Philippines)

Everyone needs room to succeed. Welcome to O2 Space, temporary office spaces designed to be breathable and conducive so that you can focus on making the big plays. With different office sizes and packages to suit your work style, O2 Space worries about the office amenities so you can worry about taking the shots and closing the deal.

#The Entrepreneurs' Lab (Kuala Lumpur, Malaysia)

The Entrepreneurs’ Lab aka Elab understand what startup need, a space that they can immerse in their dream ventures without distraction while easily sustainable in terms of expenses and resources. Elab offers coworking space at affordable price as well as virtual office for startup who wish to have complete mobility. At The Entrepreneurs’ Lab, they take care of your business needs so you can be at ease and focus on the thing that matters most, building your ideas into stellar businesses.

#The 1961 (Siem Reap, Cambodia)

Their main hub is the fully air-conditioned 40 seater coworking lab which offers communal work tables and designated desks with individual power outlets. Features high speed internet, shared printer, lavatory, mini kitchen with microwave and couches for lounging during breaks, the lab also has a pot of coffee always brewing and sometimes members bring treats of freshly baked cinnamon rolls or gluten free cookies for food tasting!

#Missolink (Kwun Tong, Hong Kong)

Decent co-working workplace with energetic network for start-ups and freelancers.

#Outpost (Bali, Indonesia)

Outpost is a productive coworking/coliving oasis. They enable you, the budding independent location professionals, to grow your career and business. Stay with Outpost for two weeks, two months or two years. Live life on your terms.